UK Recipe Mix Brand
Pancake & Co
Services: Web Design & Development, Sales Paid Ads, SEO, Social Media Marketing, Influencer Marketing, Affiliate Marketing, Product Packaging Design
Mahnoor Nazar
Conversion Rate
0
%
Website Sales
£10,50
0
ROAS on paid social advertising
0
x
Background
Pancake & Co, a leading UK brand specializing in ready-to-cook breakfast mixes, sought a comprehensive marketing strategy to enhance their digital presence and drive sales. After working with a larger agency that lacked a personalized touch, they partnered with our agency to receive tailored marketing solutions.
Their Story - "From our hands to your home"
Pancake & Co began their journey by making live pancakes in Great Ancoats, Manchester, where they quickly became a local favorite for their delicious and convenient breakfast offerings. Recognizing the potential to reach a wider audience, the founders decided to sell their products online. They developed a recipe mix that maintained the same quality and taste as their in-person offerings.
Renowned for its high-quality, easy-to-make breakfast mixes, Pancake & Co offers a variety of products, including pancakes, waffles, and crepes. Founded by a passionate team dedicated to making breakfast both delicious and convenient, the brand focuses on delivering products that cater to busy individuals and families looking for quick, yet nutritious meals. Pancake & Co has become a household favorite across the UK, known for its commitment to quality and taste.
Seeking to further elevate their brand presence and drive sales, Pancake & Co partnered with us to leverage our expertise in Web Design & Development, Sales Paid Ads, SEO, Social Media Marketing, Influencer Marketing, Affiliate Marketing, and Product Packaging Design.
Brand Goal - "Building Awareness and Generating Sales with Facebook Ads and Influencer Marketing"
Our team recommended a comprehensive ad campaign showcasing Pancake & Co’s products and brand personality. The campaign featured short-form video content designed to engage broad audiences, including those from previous campaigns and new lookalike audiences. These ads were strategically placed across all available placements on Facebook and Instagram, driving traffic to Pancake & Co’s website.
To further amplify the brand’s reach, we engaged influencers and affiliates to promote Pancake & Co through authentic and relatable content. Influencers created engaging posts and stories, highlighting the convenience and taste of the breakfast mixes, while affiliates drove additional traffic and sales through their platforms.
In addition, we designed new product packaging that was visually appealing and communicated the brand’s values of convenience, quality, and taste. The new packaging played a crucial role in attracting customers both online and in physical stores.
Solution - "Building Awareness and Generating Leads with Facebook Ads"
Our team recommended a comprehensive ad campaign showcasing Pancake & Co’s products and brand personality. The campaign featured short-form video content designed to engage broad audiences, including those from previous campaigns and new lookalike audiences. These ads were strategically placed across all available placements on Facebook and Instagram, driving traffic to Pancake & Co’s website.
To further amplify the brand’s reach, we engaged influencers and affiliates to promote Pancake & Co through authentic and relatable content. Influencers created engaging posts and stories, highlighting the convenience and taste of the breakfast mixes, while affiliates drove additional traffic and sales through their platforms.
In addition, we designed new product packaging that was visually appealing and communicated the brand’s values of convenience, quality, and taste. The new packaging played a crucial role in attracting customers both online and in physical stores.
Results
Impressive Growth in Brand Awareness and Sales
Ad Views: 420,000 impressions
Video Thru Plays: 18,500 Reels views
Conversions: 95 purchases
Conversion Rate: 5.20% conversion rate
New Website Users: 8,250
Add to Cart Value: £34,500
Ad Spend: 30% decrease
Revenue: £10,500 in sales
Revenue Increase: 4.50% increase in sales
Return on Ad Spend: 600% peak ROAS
By optimizing the ad campaign with video content and leveraging influencer marketing, Pancake & Co experienced a significant lift in reach and brand awareness. The targeted video view campaigns attracted new audiences, resulting in improved engagement rates and a substantial increase in website traffic. This ultimately led to a 200% increase in sales and a peak return on ad spend of 600%, even with a reduced budget.
With 25 new Instagram Reels generating a total of 18,500 Thru Plays and the influence of key affiliates, Pancake & Co successfully captured the attention of its audience. This period-over-period lift in their Facebook ad campaigns and influencer engagements, combined with the newly designed packaging, solidified their status as the UK’s go-to brand for ready-to-cook breakfast mixes.
