Manchester Steak House
Ribeye Steak House
Services: PPC and SEO
Mahnoor Nazar
New Website Users
0
Bookings
0
ROAS on paid social advertising
0
x
Background
Ribeye Steakhouse, a premier dining destination offering high-quality beef dishes in Manchester and Birmingham, sought to enhance their online presence and attract more customers. Known for their exceptional cuisine and dining experience, they wanted to increase website traffic and bookings through targeted digital marketing efforts.
Their Story "Elevate Your Streetwear Game"
Established in 2017, Ribeye Steakhouse has built a reputation for serving exquisite Wagyu, Aberdeen Angus, and Creekstone steaks. With top chefs and a commitment to quality, they aim to provide an unforgettable dining experience. However, with increasing competition, Ribeye Steakhouse needed to boost their online visibility and drive more customers to their restaurants.
Seeking to further elevate their brand presence and drive sales, Project Pegasus partnered with Digital Mavericks to leverage our expertise in Web Design & Development, Paid Ads, SEO, and Social Media.
Brand Goal - "Boost Brand Awareness and Increase Bookings
Ribeye Steakhouse aimed to expand its brand awareness and increase online bookings. Their initial digital advertising efforts had been successful but were now facing diminishing returns. Recognizing the need for a more strategic approach, they decided to leverage PPC campaigns and SEO to captivate their audience and enhance their digital marketing strategy.
Solution - "Building Awareness and Driving Traffic with PPC and SEO"
Our team recommended a comprehensive PPC campaign to target specific keywords related to fine dining, steakhouse experiences, and high-quality beef. These ads were strategically placed on Google and social media platforms to drive traffic to Ribeye Steakhouse’s website.
In addition, we implemented an SEO strategy to improve the website’s search engine ranking. This included optimizing on-page content, creating high-quality backlinks, and ensuring the site was user-friendly and mobile-optimized.
The ads were optimized to evoke the brand’s spirit and connect with the target audience on an emotional level, encouraging them to explore more about the brand and make purchases.
Results
Over a 60-day period, our team achieved the following results for Ribeye Steakhouse:
Ad Impressions: 500,000
Clicks: 25,000
Conversions: 1,200 bookings
Conversion Rate: 4.8%
New Website Users: 12,000
Organic Traffic Increase: 75%
Revenue: £50,000 from online bookings
Return on Ad Spend: 450% peak ROAS
By optimizing the PPC campaign and implementing a robust SEO strategy, Ribeye Steakhouse experienced a significant increase in reach and brand awareness. The targeted PPC ads attracted new audiences, resulting in improved engagement rates and a substantial increase in website traffic and bookings. This ultimately led to a 75% increase in organic traffic and a peak return on ad spend of 450%.
