Online Furniture Store
Ivy Grove Furniture UK
Services: Web Design & Development, Paid Ads, SEO, Social Media
Mahnoor Nazar
increase in total site revenue
0
%
increase in non-branded keyword traffic
0
%
ROAS on paid social advertising
0
x
Background
Ivy Grove Furniture UK, a distinguished name in handcrafted furniture, specializes in creating exquisite pieces that blend traditional craftsmanship with contemporary design. The brand sources the finest materials from around the globe, ensuring every item not only enhances homes but also tells a story of artisanal excellence. To elevate their digital presence and drive sales, Ivy Grove partnered with Digital Mavericks for a comprehensive marketing solution.
Their Story - "From our hands to your home"
At Ivy Grove, the art of furniture making is celebrated. Each piece is a testament to the brand’s commitment to quality, crafted with the finest materials sourced globally. By blending traditional craftsmanship with contemporary design, Ivy Grove ensures that every item they create not only enhances homes but also tells a story of artisanal excellence. Seeking to elevate their brand presence and drive sales, Ivy Grove partnered with Digital Mavericks for a comprehensive marketing strategy that included Web Design & Development, Paid Ads, SEO, and Social Media.
Seeking to further elevate their brand presence and drive sales, Project Pegasus partnered with Digital Mavericks to leverage our expertise in Web Design & Development, Paid Ads, SEO, and Social Media.
Brand Goal - "Boost Brand Awareness and Drive Sales"
Ivy Grove aimed to expand its brand awareness and increase online sales of its handcrafted furniture in the UK market. Initially relying on static image ads, the brand faced diminishing returns due to recent algorithm changes on Facebook and Instagram. Recognizing the need for a new approach, Ivy Grove sought to harness the power of dynamic content to captivate their audience and enhance their digital marketing strategy.
Solution - "Building Awareness and Generating Leads with Facebook Ads"
Mahnoor ( Their digital marketing specialest) a comprehensive ad campaign to showcase Ivy Grove’s products and brand personality. The campaign featured a mix of short-form video content and engaging static ads designed to target broad audiences, including those from previous campaigns and new lookalike audiences. These ads were strategically placed across all available placements on Facebook and Instagram, driving traffic to Ivy Grove’s website and encouraging potential customers to fill out lead generation forms.
Results
Impressive Growth in Brand Awareness and Sales
Ad Views: 412,584 impressions
Video Thru Plays: 14,902 Reels views
Conversions: 92 purchases
Conversion Rate: 5.12% conversion rate
New Website Users: 8,350
Add to Cart Value: £34,678.25
Ad Spend: 29.54% decrease
Revenue: £10,124.45 sales
Revenue Increase: 4.35% increase in sales
Return on Ad Spend: 650% peak ROAS
By optimizing the ad campaign with video and engaging static content, Ivy Grove experienced a significant lift in reach and brand awareness. The targeted video view campaigns and lead generation forms attracted new audiences, resulting in improved engagement rates and a substantial increase in website traffic. This ultimately led to a 120% increase in sales and a peak return on ad spend of 650%, even with a reduced budget.
