Pakistani Clothing Brand
Project Pegasus
Services: Web Design & Development, Paid Ads, SEO, Social Media
Mahnoor Nazar
increase in total site revenue
0
%
increase in non-branded keyword traffic
0
%
ROAS on paid social advertising
0
x
Background
Project Pegasus, an online retailer specializing in trendy apparel such as t-shirts, cargo pants, and hoodies, sought a tailored marketing strategy to enhance their digital presence and boost sales.
They initially worked with a larger agency but needed more personalized attention, leading them to partner with a new agency for comprehensive marketing solutions.
Their Story "Elevate Your Streetwear Game"
Project Pegasus is Pakistan’s premier streetwear fashion brand, renowned for its high-quality T-shirts, textured shirts, cargo pants, and shorts. The brand was founded by a dynamic team passionate about blending style with comfort, aiming to provide fashion-forward clothing that resonates with the urban youth. With a focus on individuality and self-expression, Project Pegasus has quickly become a favorite among fashion enthusiasts across Pakistan.
Seeking to further elevate their brand presence and drive sales, Project Pegasus partnered with Digital Mavericks to leverage our expertise in Web Design & Development, Paid Ads, SEO, and Social Media.
Brand Goal - "Boost Brand Awareness and Drive Sales"
Project Pegasus aimed to expand its brand awareness and increase online sales of its products in the Pakistani market. The brand’s initial digital advertising efforts relied heavily on static image ads, which had performed well but were now facing diminishing returns due to algorithm changes on Facebook and Instagram. Recognizing the need for a fresh approach, Project Pegasus sought to embrace the power of video content to captivate their audience and enhance their digital marketing strategy.
Solution - "Building Awareness and Generating Sales with Facebook Ads"
Mahnoor ( Their digital marketing specialest) recommended a comprehensive ad campaigns to showcase Project Pegasus’ products and brand personality. The campaign featured short-form video content designed to engage broad audiences, including those from previous campaigns and new lookalike audiences. These ads were strategically placed across all available placements on Facebook and Instagram, driving traffic to Project Pegasus’ website.
The ads were optimized to evoke the brand’s spirit and connect with the target audience on an emotional level, encouraging them to explore more about the brand and make purchases.
Results
Impressive Growth in Brand Awareness and Sales
Over a 30-day period, Mahnoor achieved the following results for Project Pegasus:
Ad Views: 396,112 impressions
Video Thru Plays: 16,296 Reels views
Conversions: 80 purchases
Conversion Rate: 4.66% conversion rate
New Website Users: 7,127
Add to Cart Value: $31,152.91
Ad Spend: 33.16% decrease
Revenue: $8,862.68 sales
Revenue Increase: 3.11% increase in sales
Return on Ad Spend: 551% peak ROAS
The ads were optimized to evoke the brand’s spirit and connect with the target audience on an emotional level, encouraging them to explore more about the brand and make purchases.
By optimizing the ad campaign with video content, Project Pegasus experienced a significant lift in reach and brand awareness. The targeted video view campaigns attracted new audiences, resulting in improved engagement rates and a substantial increase in website traffic. This ultimately led to a 175.24% increase in sales and a peak return on ad spend of 551%, even with a reduced budget.
With 20 new Instagram Reels generating a total of 16,296 Thru Plays, Project Pegasus successfully captured the attention of its audience, leading to a period-over-period lift in their Facebook ad campaigns and cementing their status as Pakistan’s No.1 streetwear fashion brand.